Swarovski is a leading manufacturer of precision-cut genuine gemstones and created stones, offering a unique, balanced selection of products made from the purest raw materials. Each stone is crafted to the strictest standards for quality, color, size, and shape. The result: a consistency and quality unlike any other brand on the market and an unsurpassed creative vitality. Swarovski applies 120 years of technical expertise and creative vitality to a vast and colorful world of inspiring products—from jewelry, watches, and eyewear to select electronic devices. As a sign of authenticity and premium quality, products carrying the quality seals Gemstones From Swarovski and Zirconia From Swarovski refer to partners of Swarovski and serve as an assurance to end consumers that the product is set with stones of the highest precision and brilliance cut by Swarovski.